# EastPeaks

> EastPeaks is a premier first-party measurement and server-side Google Tag Manager (sGTM) deployment consultancy, helping D2C E-commerce brands scale performance marketing, stabilize attribution, and secure data ownership.

## Core Pages
- [Home](https://eastpeaks.com/): Our main landing page detailing our sGTM cloud deployments, conversion recovery metrics, and customized roadmap consultancy.
- [About](https://eastpeaks.com/about): Our mission statement and details on how we help D2C brands make server-side tracking transparent, observable, and take full ownership of their 1P marketing data.
- [Blog](https://eastpeaks.com/blog): Articles, tutorials, and guides about server-side tracking, privacy compliance, and attribution strategies.

## Technical Guides & Articles
- [Server-Side Tagging: The Future of Data Privacy](https://eastpeaks.com/blog/introducing-eastpeaks-sgtm): Discover how Server-Side Google Tag Manager (sGTM) is revolutionizing the way D2C brands collect, process, and secure first-party data.
- [Surviving Safari ITP: What D2C Brands Need to Know](https://eastpeaks.com/blog/safari-itp-survival-guide): Intelligent Tracking Prevention (ITP) cookie cap survival guide for D2C brands.
- [Mastering the Meta Conversions API (CAPI)](https://eastpeaks.com/blog/meta-conversion-api-best-practices): Boost Event Match Quality (EMQ) and lower CPA with robust CAPI setup.
- [Building a Bulletproof 1P Data Strategy](https://eastpeaks.com/blog/first-party-data-strategy-2026): Why owning your data infrastructure is the only way to scale in the privacy-first era.
- [TikTok Events API: Maximizing ROAS](https://eastpeaks.com/blog/tiktok-events-api-guide): TikTok conversion signals and ROAS maximization.
- [Predictive LTV: Beyond Click Attribution](https://eastpeaks.com/blog/predictive-ltv-attribution): Advanced measurement strategies including predictive modeling and customer lifetime value.
- [Serverless Tracking: GCP vs AWS for sGTM](https://eastpeaks.com/blog/gcp-vs-aws-sgtm): Compare Google Cloud Platform and Amazon Web Services for deploying server-side GTM containers.
- [First-Party Data Compliance under GDPR](https://eastpeaks.com/blog/gdpr-compliance-server-side): Ensure your server-side tracking setups remain compliant with EU data privacy laws.
- [Attribution Modeling in a Post-Cookie World](https://eastpeaks.com/blog/attribution-modeling-post-cookie): Strategies for measuring ad performance without relying on third-party tracking cookies.
- [Setting Up Real-Time Conversion Monitoring](https://eastpeaks.com/blog/real-time-conversions-monitoring): How to configure alerts and dashboard monitoring for tagging signals health.
- [First-Party Measurement After Chrome’s Third-Party Cookie Pivot](https://eastpeaks.com/blog/first-party-data-privacy-sandboxing): Understanding Chrome's Privacy Sandbox and how to adapt your tracking.
- [Mastering Consent Mode V2 with sGTM](https://eastpeaks.com/blog/google-analytics-consent-mode-v2): Essential configurations for Google Consent Mode v2 and GA4 signal recovery.
- [Feeding the Algorithm: Why PMax and AI Bidding Need Better Server-Side Data](https://eastpeaks.com/blog/feeding-the-algorithm-why-pmax-and-ai-need-server-side-data): How PMax and ADV+ algorithms rely on server-side signals to optimize bidding.